Monday, 10 October 2016

A comparison of the representation of women in fragrance advertisements



A comparison of the representation of women in fragrance advertisements from


This advertisement shows a young women who Image result for yardley lavender water adis sitting elegantly, she is wearing a gorgeous green dress and a beautiful necklace showing that she is very classy. The young lady is very attractive and is sitting confidently looking out into the distance showing she is an independent women who doesn’t need a man to make her happy, as the flowers are representing happiness and joy. She is wearing it for herself to feel light-hearted as it says ‘Light and free you feel, eager for the day’s surprises… for the young, gay-hearted mood is catching when you’re wearing Yardley English Lavender.’ This advertisement makes other women aspire to be like the one in the photograph, tough, independent and beautiful, making them buy the product. 


https://www.google.co.uk/search?q=Yardley+lavender+water&safe=active&client=ubuntu&hs=oUD&channel=fs&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZuceh5s_PAhXFOhoKHV3rAQYQ_AUICigD&biw=1366&bih=657#safe=active&channel=fs&tbm=isch&q=Yardley+lavender+water+ad&imgrc=oUuam4Ga7j1VdM%3A

1 comment:

  1. You have observed how her posture and framing suggest her independence and confidence. You link the slogan to these connotations. Use more precise terms rather than 'gorgeous' and 'beautiful' which do not pin down the description.

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